TikTok, the short-form video app hailing from Beijing’s ByteDance fair had its greatest month ever with the expansion of 75 million new clients in December. In spite of its fast rise, there is still many individuals, often the older people, who aren’t very beyond any doubt what TikTok is.
TikTok is regularly alluded to as a “lip-syncing” app, which makes it sound like it’s an online karaoke encounter. But a closer comparison would be Vine, Twitter’s still woefully missed short-form video app whose content lives on YouTube compilations.
Who are Indian TikTok users?
Data from market intelligence firm KalaGato appears a larger part of TikTok’s clients (in India) are 18-35 years old and come from tier-2 and tier-3 cities. Other worldwide tech stages such as Instagram and Amazon have a clear predisposition for major urban centres unlike TikTok.
Nearly 52% of TikTok make less than ₹25,000 a month. The app is becoming so popular today that three in 10 smartphones in India presently have the TikTok app. Engagement is rising as well: At 34 minutes, the ByteDance-owned stage is presently as it were behind Facebook in terms of day by day use. TikTok’s blast in India within the 18-month period since January 2018 has extended its reach to 30% of all Indian smartphones as of August 2019, according to the information given by Delhi-based advertise insights firm KalaGato.
Moreover, TikTok was the most downloaded social media app in the world for the month of September according to estimates from Sensor Tower. A whopping 44% of these downloads were concentrated in India. With eyes glued to the app and downloads on the rise, brands have followed suit to reach this segment of the population in a novel way.
Amit Mehta, International Business Development Strategist Focused on Ecosystem Development & Marketshare Growth in Asia/Pacific felt, “India leads the world in social media app downloads. The world’s highest number of downloads of the platform TikTok came from India – a staggering 44% of total 60 million downloads. The Chinese social media giant ByteDance (that owns TikTok) just announced that they will be opening a data centre in India. This means a lot of new business opportunities for hardware and similar companies in India.”
Additionally, TikTok was the foremost downloaded social media app in the world. A whopping 44% of these downloads were concentrated in India. With eyes stuck to the app and downloads on the rise, this brand has taken to reach this populace. Kuldip Barman, an IT tycoon says, “Tiktok gonna be a great income source for creators in near future like YouTube. It’s gonna compete with YouTube one day! Growing rapidly.”
Well, the internet nowadays is overwhelmed by youth from small towns over the nation; numerous of whom are experiencing the digital world for the first time through their smartphones. This ease to get connected with the world can be immensely empowering, in case if it’s channelized within the right way.