Saregama reported a global licensing deal with Facebook, to permit its music for video and other social experiences over Facebook & Instagram. This association will permit clients to select from a wide assortment of music to include their social experiences such as recordings, stories by means of music stickers, and other creative music content.
Vikram Mehra, Managing Director of Saregama India said, “We are pleased with this partnership as now millions of Facebook users will be able to add music from our vast catalogue to stories and videos they create and share. Starting now, people will be able to use music from legends like Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, R.D Burman, Kalyanji Anandji, Geeta Dutt and Laxmikant Pyarelal, making their experience on the platform more vibrant, personal and engaging.”
Manish Chopra, Director and Head of Partnerships, Facebook India also added, “At Facebook, we believe music is an integral part of self-expression and bringing people closer together and creating memories that last.”
People will moreover be able to include melodies to their Facebook Profile, the press release said. Saregama is India’s most seasoned music name with a niche catalogue of over 100,000 melodies over numerous diverse classes counting film tunes, devotional music, ghazals & indi-pop in more than 25 dialects.