Mumbai: From a persistent decline in the housing deals and restore the request in the midst of the worst-hit COVID pandemic, the country’s real estate developers will soon offer over 2.70 lakh ‘ready – to – move – in’ houses for online deals to the home buyers first with biggest ever housing celebration, which can start soon.

Hardeep Singh Puri, Minister, Housing and Urban Affairs, Government of India announced the launch of the e-commerce portal and also unveiled the recently approved ‘Affordable Rental Housing Policy’ knowledge pack to support a huge influx of people in urban India find affordable rental housing. Niranjan Hiranandani, National President, NAREDCO and President, ASSOCHAM, Rajan Bandelkar, Convenor, NAREDCO Housing For All Portal and President – West, Rajeev Talwar, Chairman, NAREDCO, Praveen Jain, Vice Chairman, NAREDCO and other industry delegates were present at the Web-based event.

Started by National Real Estate Advancement Board (NAREDCO), the engineers from all over India will list their housing properties for a deal on E-commerce commercial center ‘NAREDCO Housing For All’ created in the direction in guidance with the Ministry and Urban Affairs. This festival is anticipated to open the reasonable housing properties over Rs 1.21 lakh crore and offer an incredible opportunity to the worldwide homebuyers to buy RERA registered properties in India.

Congratulating NAREDCO on launching an innovative e-commerce portal, Hardeep Singh Puri, Minister, Housing and Urban Affairs, said, “The visionary step of creating an e-marketplace for the homebuyers designed by NAREDCO and implementation of the affordable rental housing policy will change the dynamics of the sector, as many people will be able to find their dream houses under these programmes. The Affordable Rental Housing Policy is necessary for migrant workers who cannot afford to buy houses and also for younger professionals in the cities. The Government has been speedily working towards meeting the Housing For All targets and the demand assessment shows that about 70% of projects have been grounded.”

Responding to a demand raised by Rajan Bandelkar, Convenor, NAREDCO Housing For All Portal and President – West about permitting a 100% FDI in the affordable rental housing sector, Mr. Hardeep Singh Puri announced that the Government will soon allow 100% FDI in affordable rental housing. He also maintained that on the lines the Civil Aviation Ministry, the real estate sector will too have a ‘Permanent Working Group’ to attend any issues or matters pertaining to the sector for faster decision making.

Durga Shanker Mishra, IAS, Secretary, Housing and Urban Affairs, appreciated the initiative and expected positive sentiments to return in the realty sector in the near future. The already beleaguered sector is pinning high hopes on this mega online sale for pushing the demand and much needed liquidity.

Niranjan Hiranandani, National President of NAREDCO and President ASSOCHAM, said, “The real estate sector needs an immediate demand shock and unlocking the potential of unsold housing inventory is the immediate remedy. This e-commerce platform is curated supporting the Government’s ‘Digital India’ initiative which will not only disrupt sales process; but also instill confidence among the respective stakeholders like consumers, developers, banks and financial institutions.” He also further added that from an industry perspective ARHC scheme will help unlock the potential, as also utilise government lands to create rental housing stock, which will help those at the bottom of the pyramid, ensuring that “housing for all” becomes a reality for all segments of Indian society”.

Bandelkar said, “This biggest online marketplace will offer the discerned buyers right home buying options at the best prices. This will act as a trusted, secured, and seamless platform for homebuyers in India and abroad. This will also bring down the inventory turnover time of developers drastically improving their cash flows.” Bandelkar informed us that more than 250 projects have already been live on the portal. He also appealed to the Ministry to resolve long – pending demands of 100% FDI in the affordable housing sector and one – time restructuring of loans.

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The launch of a ‘NAREDCO Housing For All’ e-marketplace has assumed significance owing to unprecedented disruption across the country’s real estate sector with dampening sales and new project launches. The lukewarm approach of homebuyers delaying their buying plans has further added to the woes of the sector, which was already battling pre-pandemic liquidity and NBFC crisis.