BASF(Badische Anilin und Soda Fabrik) has appointed Dr. Michael Baier to lead its global Battery Materials business within the company’s Catalysts division, based in Shanghai. Baier joined BASF in 1994 and has held various management positions in research, strategic planning and business management in Germany and the United States. In 2015, he moved to Shanghai to lead BASF’s mobile emission catalysts business for the Asia Pacific region. As Senior Vice President the main job of Michael will be to focus on further expanding the business. Baier succeeds Dr. Jeffrey Lou, who has been named President of BASF’s Advanced Materials & Systems Research Division, based in Shanghai.
BASF is a German chemical company and the largest chemical producer in the world. The BASF Group comprises subsidiaries and joint ventures in more than 80 countries and operates six integrated production sites and 390 other production sites in Europe, Asia, Australia, the Americas and Africa. Its headquarters is located in Ludwigshafen, Germany. BASF has customers in over 190 countries and supplies products to a wide variety of industries. They generated sales of around €63 billion in 2018. There are approximately 122,000 employees in the BASF Group around the world. Their portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions.